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20 Ways to Create a Successful Sales Strategy

Your Sales Strategy is all about how you will get sales from your customers, and how you will create a profit that will grow your business. A proper strategy will have a streamlined flow of how to land a new client and create reoccurring clients, which pulls in enough profit to satisfy your liabilities and the capital you need to grow.

To see how many sales you need to make you need to think of a few questions first:

  • What is the longest, and shortest sales cycle you can expect for your customers?

  • Do you have one time buyers or a group of reoccurring customers?

  • What sales have you made so far, and what type of revenue have you seen?

  • How many sales on average will you have to make to stay on track?

  • If you have clients already, which one brought in the highest revenue, and why?

  • What type of investments will you need to make to develop a better sales team or order turnover time?

  • What sales strategy appeals best to your target demographic?

There are many strategies confirmed to work throughout the years we will go over which educate your customers, inspire them to buy, and how to close the sale. However it is good to start with hard numbers to see how your current sales team is operating.

The first number you should work out is your

Conversation Rate, or your opportunity rate of potential leads to customers. Say you have 100 people on your contact list, you have an opportunity of 100 customers, but if only one of those purchased than you have a 1% conversation rate with your email campaign


Sales Pipeline Coverage

This is connected to your break-even analysis report. It shows how many sales you need to make and what size your opportunity pool should be.

To put it into a formula you multiply the number of opportunities, by your average deal size, then multiply that by your conversion rate percentage. This will give you your revenue, divide that by the amount of time it takes to fulfill those orders, and you have your sales velocity. Sales velocity refers to how quick you are turning sales into a profit. These formulas are a great way to get an idea of how you should structure your prices.


Now that you have the logistics worked out of how many sales in a month you need to pull in, its time to get out there and get your customers! First, you will need to develop a marketing strategy that appeals to your target demographic,

More on that Here: Marketing Strategy

Once you have your market strategy in place, you should be able to wait for your lead magnet to bring you, new prospective clients. Otherwise, you will have to rely on outbound calling and sales tactics to reach out to your demographic. Regardless of how you get your leads, you need a strategy to educate the customer of what you offer and how it can change their daily life or business operation, you need to build up the customers trust for you and the product, and you need to have a closing strategy in place.

Here are some strategies that have been proven to work for decades now:

Genuinely Help your Clients

You will miss out on many deals if you stick to a rigid sales pitch focused on profit margins for your company instead of value for your customer. As humans, we appreciate it when others help us, and we know how it feels to genuinely help someone with an issue they are dealing with. By providing a helping hand to your clients you offer extra value to your service. For instance, at Kele Web Designs we don’t just sell custom websites for our customers, we offer tools to educate them so that in the future they won’t have to hire us to edit their site whenever need be. Adding value to your services is easy if you focus on helping your client through the entire process. That rings true even if your services don’t end up matching up to your customer's needs if you help them in the right direction towards the solution they seek, they will remember you when they need you in the future. Any help you offer to a business relationship can pay off in a big way in time. You never know how many people one person can broadcast your services to just because you helped them one time with a specific issue that is important to them.

Embrace The No!

While selling any product or reaching out for your company you are bound to find rejection many, many times. This is okay, so long as it does not discourage you from attempting to close a sale. Developing a relationship with prospective clients or business partners is paramount to producing a solid foundation for your company. It will take time to find this group and at times fighting for their sale is what gets you their sale. If you say goodbye after every no you get you will get far with your business a whole lot later than if you embraced the ’No’. When you expect it, you can counteroffer with a resolution to their objection. After enough rejection, you will realize what responses will work for specific objections your clients may have. By rolling with the punches of rejection you will learn valuable information that will turn ‘No' into a win-win for you and your customer.

You need to keep a positive mindset in the face of closed doors, and non-responsive email campaigns to achieve a successful marketing campaign.

A Good Sales Strategy Comes From A Solid Marketing Strategy

As we know your market strategy may change over some time, to better suit your market segment, or target demographic. So it is important to always keep in mind the changing needs of your clients, and above all listen to their feedback! Always ask for surveys, private or public, they can lead you to create a perfect solution for the largest available demographic. You don’t want to have a rigid strategy for your sales and marketing style, but you also can’t conform to every single customer request. So be sure to keep any big decisi